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A Bridge to Asia
Expanding great brands to China
将优秀品牌引入中国
Redknot migrates bold American brands into China
With deep market insight, creative execution, and trusted partnerships on both sides of the Pacific.
Redknot is based in New York & Wisconsin with boots on the ground in China. Run by a global creative team, we’re the first stop for American brands looking to make a confident leap into the Chinese market.
Redknot is based in New York & Wisconsin with boots on the ground in China. Run by a global creative team, we’re the first stop for American brands looking to make a confident leap into the Chinese market.
通往亚洲之桥梁。
将优秀品牌引入中国。
Redknot 助力美国品牌进军中国市场。
凭借深厚的市场洞察力，创意执行力以及在太平洋两岸值得信赖的合作伙伴关系。
Redknot 助力美国品牌进军中国市场。
凭借深厚的市场洞察力，创意执行力以及在太平洋两岸值得信赖的合作伙伴关系。
Redknot 总部位于纽约和威斯康星州，并在中国设有办事处。我们由全球创意团队运营管理，是美国品牌进军中国市场的首要之选。
Success Stories
Services
Three Tier Services
Research First
We’ll help you understand the landscape before you leap.
Includes:
— Competitive scan
— Consumer research
— City targeting
— Go/No-Go strategy brief
Set Up + Protect
We register your IP, structure your China entity, and plan your launch.
Includes:
— IP and trademark registration
— Product dress and name protection
— Logistics with bonded warehouse setup
— Strategic marketing budget plan
Full Market Entry
We execute everything from brand adaptation to first sale.
Includes:
— Red Note (Xiaohongshu) launch
— Short-form content and influencer engagement
— WeChat/Weibo store setup
Sales pipeline support + media buys
Who We Are
Redknot is a woman- and minority-owned agency founded in New York.
We bridge West to East through trust, precision, and deep cultural fluency.
April Zhang (Hong Zhang) – Founder / China Lead
Shanghai-born, New York-based. Background: Marketing, retail, and cross-border brand expansion.
Luke Duggan – Creative Director
25+ years in global advertising. Brands: Apple, Jack Daniel’s, Visa, Pepsi, Qantas.
The Red Knot is a small but mighty shorebird that migrates more than 9,000 miles between continents.
It crosses borders with precision, resilience, and perfect timing.
At Redknot, we help great brands do the same.
Why Now
Why Now Is the Moment
Right now, it’s still difficult to enter the Chinese market — and that’s a competitive advantage.
While the gates are still half-closed to the rest of the world, we’ve built a bridge through relationships, knowledge, and partnerships that let us walk right in.
That window may close. Or it may swing wide open. Either way — this is the time to move.
OUR CHINA TEAM – "THE INSIDE ADVANTAGE"
We work with a powerful, real-world network on the ground in China.
IP Protection
- Lead IP counsel to major multinational brands.
- 90%+ success rate in stopping copycats before they start.
Works on a contingency basis — if there’s infringement, he wins when you win.
Logistics
- Warehouse coverage of China’s golden triangle (Shanghai/Nanjing/Hangzhou).
- 5-day shipping radius to top grooming cities.
- Local rates through April’s long-time contacts.
Market Research
- Responsible for consumer + B2B field surveys.
- Can deploy quickly across Shanghai, Hangzhou, Suzhou, and beyond.
Design + Brand Localization
- Top-tier design with Chinese and Western sensibility.
- Helps brands adapt their visual language for the Chinese eye.
Strategic Trade Advisors
- Wisconsin-based U.S./China trade liaison, supports top-tier U.S. manufacturer/brand entry into China.
- Authorized China Trade Representatives, State of Wisconsin International Trade Office.
Grants and funding
We help you discover grants and funding options that truly fit your mission and goals.
From writing to submission, we guide you every step of the way to boost your chances of getting funded.
Your Journey
Blogs
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Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Get in touch
Email: info@redknot.io
Address: 340 E 23rd St 6C, New York, NY 10010
Phone: 808-670-8848
Your full-service China entry partner.
Policy
Social
© 2025 Copyrights | Redknot
“When we first explored entering the China market, we were quickly overwhelmed by the number of decisions and the complexity of moving forward. Redknot took us through a clear, step-by-step process — from market validation to execution — helping us find genuine market fit through high-quality research at a fraction of the cost we were quoted elsewhere. They didn’t just advise; they helped us build a real, workable plan. Redknot is a trusted partner as we expand our operations into China.”