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Redknot

A Bridge to Asia

Migrating your brand to Asia with a small team that knows how to do it.

Migrating great brands to China

将优秀品牌引入中国

Redknot migrates bold American brands into China

With deep market insight, creative execution, and trusted partnerships on both sides of the Pacific.
Redknot is based in New York & Wisconsin with boots on the ground in China. Run by a global creative team, we’re the first stop for American brands looking to make a confident leap into the Chinese market.

通往亚洲之桥梁。

将优秀品牌引入中国。

Redknot 助力美国品牌进军中国市场。

凭借深厚的市场洞察力，创意执行力以及在太平洋两岸值得信赖的合作伙伴关系。

Redknot 助力美国品牌进军中国市场。

凭借深厚的市场洞察力，创意执行力以及在太平洋两岸值得信赖的合作伙伴关系。

Redknot 总部位于纽约和威斯康星州，并在中国设有办事处。我们由全球创意团队运营管理，是美国品牌进军中国市场的首要之选。

Success Stories

Fanfu Li Trade Advisor – Wisconsin

"Redknot brings real-world execution to China strategy. It’s not theory — it’s people, paperwork, and product moving. I saw firsthand how they helped a U.S. manufacturer protect their IP, enter legally, and actually sell."

Miranda Dai China Trade Office (Wisconsin)

"Most agencies look at China from the outside in. Redknot understands the internal dynamics, the cultural nuances, and the government-facing frameworks that matter. They're the kind of group you want on your side before your competition gets there."

Services

Three Tier Services

Research First

We’ll help you understand the landscape before you leap.

Includes:
— Competitive scan
— Consumer research
— City targeting
— Go/No-Go strategy brief

Set Up + Protect

We register your IP, structure your China entity, and plan your launch.

Includes:
— IP and trademark registration
— Product dress and name protection
— Logistics with bonded warehouse setup
— Strategic marketing budget plan

Full Market Entry

We execute everything from brand adaptation to first sale.

Includes:
— Red Note (Xiaohongshu) launch
— Short-form content and influencer engagement
— WeChat/Weibo store setup
Sales pipeline support + media buys

Who We Are

Redknot is a woman- and minority-owned agency founded in New York. 

We bridge West to East through trust, precision, and deep cultural fluency.

April Zhang (Hong Zhang) – Founder / China Lead

Shanghai-born, New York-based.  Background: Marketing, retail, and cross-border brand expansion.

Luke Duggan – Creative Director

25+ years in global advertising.  Brands: Apple, Jack Daniel’s, Visa, Pepsi, Qantas.

The Red Knot is a small but mighty shorebird that migrates more than 9,000 miles between continents. 

It crosses borders with precision, resilience, and perfect timing. 

At Redknot, we help great brands do the same.

WHY NOW

Why Now Is the Moment

Right now, it’s still difficult to enter the Chinese market — and that’s a competitive advantage.

While the gates are still half-closed to the rest of the world, we’ve built a bridge through relationships, knowledge, and partnerships that let us walk right in.

That window may close. Or it may swing wide open. Either way — this is the time to move.

OUR CHINA TEAM – "THE INSIDE ADVANTAGE"

We work with a powerful, real-world network on the ground in China.

IP Protection

Lead IP counsel to major multinational brands.
90%+ success rate in stopping copycats before they start.

Works on a contingency basis — if there’s infringement, he wins when you win.

Logistics

Warehouse coverage of China’s golden triangle (Shanghai/Nanjing/Hangzhou).
5-day shipping radius to top grooming cities.
Local rates through April’s long-time contacts.

Market Research

Responsible for consumer + B2B field surveys.
Can deploy quickly across Shanghai, Hangzhou, Suzhou, and beyond.

Design + Brand Localization

Top-tier design with Chinese and Western sensibility.
Helps brands adapt their visual language for the Chinese eye.

Strategic Trade Advisors

Wisconsin-based U.S./China trade liaison, supports top-tier U.S. manufacturer/brand entry into China.
Authorized China Trade Representatives, State of Wisconsin International Trade Office.