Who We Are
Redknot is a woman- and minority-owned agency founded in New York.
We bridge West to East through trust, precision, and deep cultural fluency.
April Zhang (Hong Zhang) – Founder / China Lead
Shanghai-born, New York-based.
Background: Marketing, retail, and cross-border brand expansion.
Luke Duggan – Creative Director
25+ years in global advertising.
Brands: Apple, Jack Daniel’s, Visa, Pepsi, Qantas.
The Red Knot is a small but mighty shorebird that migrates more than 9,000 miles between continents.
It crosses borders with precision, resilience, and perfect timing.
At Redknot, we help great brands do the same.